Simplifying SEO: The Basics of Writing Search Engine-Friendly Content

Choose Your Keyword/s

The first step of an SEO campaign is keyword research. This could be a single word, or several words, which are referred to as long-tail keywords. Using a tool such as the Google Keyword Planner, you can get an estimate of the number of searches for a bunch of related keywords.

The idea is to locate the keywords that receive a decent volume of traffic, yet don’t have fierce competition in the search engine rankings. A lot of trial and error takes place before good quality keywords are located, but with a dose of patience and persistence it can be done.

Include Selected Keywords in Heading, Subheading and URL

Once you have selected the appropriate keywords, start incorporating them into a variety of places. Search engines like Google pay attention to where keywords are used in order to determine what a web page is about.

Additionally, incorporate the keyword in the webpage title, and ideally within the first few words. Using the keyword in at least one subheading is also recommended. Finally, make sure that the keyword is in your URL. If you’re using an SEO-friendly URL structure for your website, then this should be done automatically. That’s because the name of the blog post should be in the URL of that page.

Use Anchor Text for Inner-Linking

When writing content, look for opportunities to enter a keyword that is the target keyword of another page on your website. Then create a link to that page from the content–this is called inner-linking. Getting in the habit of doing this is great for the end user as the quality of the website navigation is improved.

The anchor text is the text used to create the hyperlink. Ideally the text used will be the target keyword of the page you are linking to, or something similar. For example, you’re writing about nutritional supplements, and you have a page on your website about the advantages of nutritional supplements. Simply create a link to that page with the words “advantages of nutritional supplements”.

Don’t spam inner-links as it will not look great visually for the reader, and it dilutes the power of a single link for that page. Take a measured approach and you’ll have success with this method.

To Sum It Up

Ensuring that your content is SEO-friendly is a no-brainer because of the low amount of effort that it takes. Of course, at first you need to know the little details such as how to choose keywords and optimizing meta tags. However, once you get the hang of it, it’s easy work to get extra traffic.